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Tag Archives Marketing

Tips for Offline Marketing.

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A business’ online presence is essential; meeting customers from around the world, connecting with people you probably wouldn’t meet in person, opening doors that would have seemed impossible without the rise of the online world. But with all these benefits from online marketing, offline marketing is just as important and if it is found …

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How #BellaNaijaMCM Charles Odii of SME100Africa is Equipping & Empowering Young Entrepreneurs

Crucial to the development of any economy are its small and medium scale enterprises (SMEs), but one of the downsides is that most SMEs are run by individuals who have little or no business experience. This then places a skills gap in the industry and our #BellaNaijaMCM this week is trying …

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TURNING TO REFERRALS

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It is very common in Nigeria to refer people for jobs, or as it is popularly called ‘man know man’.  On the surface, it seems that using staff recommendations when recruiting would benefit both you and those being hired. However, research suggests that while using referrals does result in a lot of …

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