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5 Important Tips to Identifying Your Target Audience as an Entrepreneur.

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Having a marketing strategy at hand is just the first step towards a successful brand positioning. The basic foundation is to highlight your target audience and the niche they are. Your target is simply the “who” “where” and “why” set of people you intend to offer your goods/services to. Here are some known steps towards …

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Red flags in using Social media for business

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Social media marketing is something that everyone is doing now, be it an established business or a small local business. Everyone wants to jump on the bandwagon of making their brand presence felt on social networks. The simple reason being – that’s where the crowd is. However, there are some common social media marketing mistakes …

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