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It’s that time of the year again and we are excited to inform you that you can now nominate an entrepreneur to win the Nigeria 25 under 25 Entrepreneurs Awards. This is an award which recognizes and celebrates micro and small businesses including start-ups owned and managed by youths aged 25 and under, that are …
This may sound unbelievable at first, but it is every bit of truth! Almost everyone has it at first but while some can control it, others may seem to go through quite a number of therapies to help. Glossophobia, also known as fear of public speaking is more psychological than emotional. It is often triggered …
Having a marketing strategy at hand is just the first step towards a successful brand positioning. The basic foundation is to highlight your target audience and the niche they are. Your target is simply the “who” “where” and “why” set of people you intend to offer your goods/services to. Here are some known steps towards …
Social media marketing is something that everyone is doing now, be it an established business or a small local business. Everyone wants to jump on the bandwagon of making their brand presence felt on social networks. The simple reason being – that’s where the crowd is. However, there are some common social media marketing mistakes …
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