On Monday 6th of March 2023, SME100AFRICA X AXAMANSARD held their digital marketing course for women in commemoration with the international Women’s day at the mansard place Victoria Island , Lagos.
The marketing course started with the Rotimi Peters (Operations Head Sme100Africa) making an opening speech and Mr Olusesan Ogunyooye ( Brands and communications head , AXAMANSARD) giving the opening remark.
The event kickstarted with Rotimi peters taking the attendees on a course about digital marketing, what it entails and the roles of digital marketing.
Tamara Aig ( Guest speaker and Content creator) was in attendance where she gave a phenomenal presentation on content creation and digital marketing. She duly educated the audience on the art of identifying your target market through social media and the basics of content creation.
Funmilayo Kunle-Komolafa ( Group head Insurance Axa Mansard) gave a speech on insurance and furthermore announced an opportunity for the attendees to send in their applications to Axa mansard.
Mr Adeniyi Oladayo (Digital Marketing lead Axa mansard )educated the audience on search engine optimization and how to activate search engine optimization with the right keywords. He furthermore explained the outlines of search engine optimization and how it operates.
The event was concluded on Tuesday 7th March 2023, Mrs Jumoke Odunlami (Chief Marketing officer Axa Mansard) kickstarted the end of this event by educating the women about women financing and further more encouraged them to be at the annual international women’s day event conducted by SME100AFRICA
Rotimi Peters (Head of Operations, SME100AFRICA) took the audience around the principles of email marketing and how it’s sustainable for the growth of any business/brand.
Mr Oladayo Adeniyi (Digital marketing lead AXAMANSARD) brought the program to an end after making a fantastic presentation on digital marketing analytics.