Change they say is constant but we never expected one so soon, the fashion industry in Nigeria known to be extremely creative with designers, stylist and fashion enthusiast unapologetically taking Nigeria fashion to the world
The pandemic affects the global fashion industry as governments shut down manufacturing plants, store closures, and event cancellations to reduce the spread of the virus. COVID 19 has had a major impact on fashion brands worldwide. At the same time, the fashion industry faces challenges in consumer demand. New opportunities are also presenting themselves as fashion brands shift to making fashionable face masks
Nigerians are known to easily adapt to change as the fashion industry isn’t left out in this mantra. The lockdown is said to have created more innovative ways to experience events, we now see how some notable fashion curators have taken the digital platform to express their creativity. Fashion events strategy has been heavily dependent on innovation, creativity, and technology, One challenge as against the many benefits of the new norm is how creatives have lesser time to showcase there work and capture the attention of the audience, one fashion event that has proven we are adapting real quick is Lagos Fashion Week, produced by style house flies witnessed a seamless transitioning from physical to digital with their Woven Threads digital series which directed the focus from showing off the new clothes made for the season to imparting designers and fashion enthusiasts with knowledge and creating digital masterclasses.
Like all other industries, fashion is simultaneously looking into different ways to survive by adapting to the new normal. Technological advancement is an easy way to go, the era of online shopping. virtual meetings and events, Generally a more compelling online presence.
The pandemic has indeed opened our eyes to see we cannot be restricted that we need to look inwards and find other ways to be productive and creative. Survival is now true for the most innovative brand. We must give credit to Nigeria fashion innovators working tirelessly to operate within the complexity and confinement of doing business at this time.