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  • Post high quality images (that means not fuzzy or pixelated).
  • Try to keep to a color scheme throughout your feed.
  • If you’re using Instagram filters, use the same filter for every photo, this keeps everything looking cohesive. Similarly, if you’re editing your photos on the computer, try to use the same editing techniques for each of your photos.

This is a lot more easily said than done, and it’s basically impossible to visualize what your next photo is going to look like in your feed until you’ve posted it. You can use Planoly to schedule your photos. It has a cool tool that lets you upload then rearrange your photos in your grid! It’s also completely free – bonus!


  • Add a good profile picture that reflects your brand. Either a logo, or a professional photo of yourself. No Iphone selfie cam!
  • Add a short description in the section that asks for “Name”. When someone gets a notification from you, it has that short description next to your username. For example it will say “bigcatcreativeco Branding & Website Design has requested to follow you” instead of “bigcatcreativeco Onimole Deborah has requested to follow you”.
  • After that short description, add a longer description about your business that will attract your ideal audience. Who are you, and how are you helping? There’s a 150 character limit, so you’ll have to keep it short and sweet! You should spruce this up with some emojis and line breaks.


  • A lot of businesses overlook hashtags, and don’t utilize them to their full potential. And with it getting harder and harder for your posts to be shown on Instagram, hashtags are your best friend. You can only use 30, and you should use 30.
  • You can use hashtags in the comments under your post to keep your caption tidy (If you want to put them in the comments, you need to do this straight away).
  • Finding hashtags to use is easy. Start by hashtagging about what you do. For example, if you are into design you can always put a few hashtags in about #design, #websitedesign, #squarespace etc. Then from there, do some research to see what people in your industry are hashtagging. Ideally, you want to be using hashtags that your target audience will be searching. This takes a bit of research, and it also changes frequently, so try to keep an eye on trending hashtags.
  • You’ll want to have variety of hashtags that you use, as it’s suspected that Instagram penalises users who continuously use the same 30 hashtags over and over again in every post (as in, your post might not show up for a certain hashtag if you’re using it too much). Try to change it up and keep it fresh!
  • When you type in hashtags in your caption, it shows you how many posts there are under that hashtag. I recommend not using the hashtag if it has over one million posts, as a small fry, your post will most likely get buried in other posts. Try to use hashtags that are a bit more specific and have less posts but are still popular enough that people will be scrolling through them.


People love to get to know you on Instagram. There are a lot of Business Women on Instagram that are incredibly successful and most of them write long captions about their life and struggles, they will make us honestly feel like we know them. Obviously, we don’t know them, but that’s the magic of Instagram. You can utilize your caption to really connect with your audience. Although it can seem a bit strange at first, like you’re talking to a brick wall, it’s worth it and you’re not. Your followers really love to read that stuff.


Many people overlook this step because it’s so time consuming, but for me it is one of the most useful techniques for client acquisition.

  • Comment on people’s posts and really mean it, engage with their caption and write a meaningful response.
  • Especially try to engage with those that look like they could use your services, but be genuine about it and try to build a *real* Instagram relationship with them.
  • Watch and reply to people’s stories, as this goes directly into their IG inbox.
  • Replying to peoples comments on your post, especially if they are genuine comments (not just spam), is a good way to be social and engage. If they leave you a compliment, say thanks! It’s awesome to hear back from someone, and unless you have 10’s of thousands of followers, you should be able to do this pretty quickly and painlessly.
  • If you show people enough comment love, most people will show it back. This is extremely helpful as Instagram favours posts that have more comments (comments are more valuable than likes) and will push your post up the feed so more people see it. Bonus!

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