Instagram has about 700 million users, and it has also positioned itself as a business marketing tool. Many people have set up businesses on Instagram and have created a customer base of thousands of followers/customers. Instagram is currently the number one online marketing platform for businesses. Here are some tips on how you can leverage Instagram to grow your brand.
- Learn how to use Instagram for business by visiting the Instagram blog, which teaches businesses how to leverage the platform.
- Make use of sharp and clear pictures and videos to sell your brand. Videos get more traction and views than pictures. People love to watch videos.
- Build on your followers by using hashtags, following people who will follow you back and commenting on other people’s posts.
- Connect your Instagram to all your social media platforms and your blog or website.
- Follow people back, I have observed that people will follow and un-follow you because they feel that having more followers gives your business leverage, I can assure you it does not.
- Have a flexible posting plan, I will advise that you post every day, you can post at least one thing a day, so as not to saturate your followers feed. Posting three to four times a day, could turn your followers off.
- Only post what is relevant to your brand, please.
- You can make use of filters occasionally.
- Try to have the occasional sales, by leveraging on trends, seasons and holidays.
- If you have several businesses that do not relate, have an Instagram page for each of them. Also separate your business page from your personal page.